Maddie X Fabletics

When collaborating with Maddie Ziegler we created a campaign that bridges a performance-meets-fashion collection. We wanted to show how this futuristic aesthetic not only embodies the spirit of the collection but also mirrors Fabletics' commitment to pushing boundaries and shaping the future of activewear. Shot in studio, we crafted an otherworldly atmosphere using cutting-edge LED screens as a backdrop.

Role: Art Director