Expression Collection
Fabletics, as a brand, was founded on feeling good and having fun. They always make incredible products – at an incredible value – that create positive feelings. We dove deep into the ~feeling~ piece of the core brand DNA, by focusing on the trend of the moment… Dopamine Dressing.
Role: Art Director
What’s Dopamine Dressing?
Dopamine Dressing is all about dressing to boost your mood. Dressing for joy. Dressing to feel good.
In this campaign, we shined a spotlight on how bold, bright dressing can boost your mood, and how wearing certain colors can make you feel all kinds of emo. Visually, we styled the outfits and sets with monochromatic colors to create visuals that feel good and feel fit.
Sneak Peak
BTS
Instagram Stories Launch