SUN-DAZE
When tasked with capturing Vanessa Hudgens' quintessential California essence, we embarked on a journey to create a campaign that exudes the cool, joyful spirit of the moment. Drawing inspiration from the playful trends of the 2000s, we infused them with a modern touch unique to Fabletics. What sets this collection apart is Vanessa's hands-on approach to design, meticulously selecting everything from tee copy to patches and buttons.
Role: Art Director
Campaign Hero Video
On Social
Collaborating closely with Creative Director Megan Ross, we conceptualized engaging video ideas tailored for social media. Inspired by Vanessa’s collection and California girl vibes, I designed a custom IG Filter and IG Stickers for our audience to use and interact with throughout the entire collection campaign.
Sneak Peak
Vanessa: Starter Pack
Design Details